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~person:"Law, Chun Hung Roberts"
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Search: subject_exact:"Viral marketing"
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Viral marketing
17
Virales Marketing
17
Social Web
13
Social web
13
Online retailing
12
Online-Handel
12
Hotel industry
11
Hotellerie
11
Internet marketing
11
Online-Marketing
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Data Mining
4
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Kundenzufriedenheit
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Online reviews
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Personalisierung
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social media
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online review
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Law, Chun Hung Roberts
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Mariani, Marcello M.
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Scott, David Meerman
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
Gu, Bin
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International journal of hospitality management
7
International journal of contemporary hospitality management
3
Journal of travel and tourism marketing
3
Journal of hospitality marketing & management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
17
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1
Leveraging employee online reviews for improving hotel competitiveness in the great resignation
Xia, Haiyang
;
Muskat, Birgit
;
Vu, Huy Quan
;
Law, Chun …
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325637
Saved in:
2
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
3
Detecting fake hospitality reviews through the interplay of emotional cues, cognitive cues and review valence
Wang, Erin Yirun
;
Fong, Lawrence Hoc Nang
;
Law, Chun …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 184-200
Persistent link: https://www.econbiz.de/10012798189
Saved in:
4
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
5
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
6
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
7
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
8
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
9
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
10
The effect of online reviews on hotel booking intention : the role of reader-reviewer similarity
Chan, Irene Cheng Chu
;
Lam, Long W.
;
Chow, Cheris W. C.
; …
- In:
International journal of hospitality management
66
(
2017
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011810940
Saved in:
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