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~person:"Law, Rob"
~person:"Skiera, Bernd"
~subject:"Online-Marketing"
~type:"article"
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Online-Marketing
Online retailing
17
Online-Handel
17
Hotel industry
5
Hotellerie
5
Consumer behaviour
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
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Internet marketing
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Service quality
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Customer satisfaction
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Information behaviour
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Kundenzufriedenheit
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Tourism
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Tourismus
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Hong Kong
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Hongkong
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Internet
2
Profitability
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Relationship marketing
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Search engine
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Auction theory
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Law, Rob
Skiera, Bernd
Law, Chun Hung Roberts
11
Akram, Umair
6
Dwivedi, Yogesh Kumar
6
Li, Hengyun
6
Qiu, Liangfei
6
Barrio-García, Salvador del
5
Guo, Xiaolong
5
Kim, Jong Min
5
Rita, Paulo
5
Wu, Luorong
5
Bradley, Graham L.
4
Dens, Nathalie
4
Flavián Blanco, Carlos
4
Kumar, Vikas
4
Lambrecht, Anja
4
Laroche, Michel
4
Liu, Xianwei
4
Lobel Trong Thuy Tran
4
Lu, Xianghua
4
Pan, Bing
4
Pavlou, Paul A.
4
Pelsmacker, Patrick de
4
Sajad Rezaei
4
Schumann, Jan Hendrik
4
Shang, Jennifer
4
Sparks, Beverley
4
Viswanathan, Siva
4
Zheng, Xiabing
4
Aggarwal, Rohit
3
Ahuja, Vandana
3
Akhtar, Nadeem
3
Anshu, Kumari
3
Arcand, Manon
3
Balakrishnan, Janarthanan
3
Behl, Abhishek
3
Bilgihan, Anil
3
Chakraborty, Uttam
3
Chawla, Deepak
3
Chen, Jianqing
3
Choi, Jeonghye
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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1
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
2
Online competitive information space for hotels : an information search perspective
Xiang, Zheng
;
Law, Rob
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 530-546
Persistent link: https://www.econbiz.de/10010127361
Saved in:
3
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
4
The dynamics of search engine marketing for tourist destinations
Pan, Bing
;
Xiang, Zheng
;
Law, Rob
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009244992
Saved in:
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