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~person:"Law, Rob"
~subject:"Online retailing"
~subject:"Personalisierung"
~subject:"Viral marketing"
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Online retailing
Personalisierung
Viral marketing
Personalization
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Hotel industry
2
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Big Five personality
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association rule mining
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user preference
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Law, Rob
Adomavicius, Gediminas
11
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9
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9
Chen, Hong
8
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7
Jiang, Yuanchun
6
Lee, Dokyun
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Zhang, Jingjing
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5
Aljukhadar, Muhammad
4
Bauknecht, Kurt
4
Chen, Jianqing
4
Dens, Nathalie
4
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4
Kim, Jong Min
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International journal of hospitality management
3
Journal of hospitality marketing & management
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Analyzing changes in hotel customers' expectations by trip mode
Liu, Shaowu
;
Law, Rob
;
Rong, Jia
;
Li, Gang
;
Hall, John
- In:
International journal of hospitality management
34
(
2013
),
pp. 359-371
Persistent link: https://www.econbiz.de/10009767481
Saved in:
2
Personality differences and hotel web design study using targeted positive and negative association rule mining
Leung, Rosanna
;
Rong, Jia
;
Li, Gang
;
Law, Rob
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 701-727
Persistent link: https://www.econbiz.de/10010241590
Saved in:
3
Helpful reviewers in TripAdvisor, an online travel community
Lee, Hee Andy
;
Law, Rob
;
Murphy, Jamie
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 675-688
Persistent link: https://www.econbiz.de/10009411378
Saved in:
4
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
5
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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