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~person:"Lee, Jung Eun"
~subject:"Internationale Beschaffung"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Internationale Beschaffung
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Lee, Jung Eun
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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What makes consumers purchase apparel products through social shopping services that social media
fashion
influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Saved in:
2
Visual communication of luxury
fashion
brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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