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~person:"Lee, Jung Eun"
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Brand management
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Consumer behaviour
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Fashion
2
Konsumentenverhalten
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Luxury goods
2
Luxusgüter
2
Markenführung
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Social Web
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Brand luxury
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Clothing
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Clothing industry
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Curiosity
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Disney
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Fashion collaboration
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Fashion influencer
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Gesellschaft
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Internet marketing
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Line extension
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Luxury fashion
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Markenartikel
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Markenimage
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Masstige brands
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Online retailing
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Online-Handel
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Online-Marketing
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Product novelty
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Social shopping service
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Society
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Textile distribution
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Visual communication
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Lee, Jung Eun
Choi, Tsan-Ming
56
Ko, Eunju
36
Henninger, Claudia E.
24
Madsen, Dag Øivind
24
Shen, Bin
16
Guercini, Simone
15
Ryding, Daniella
14
Jin, Byoungho
13
Moore, Christopher M.
13
Ozuem, Wilson
13
Swoboda, Bernhard
13
Workman, Jane E.
13
Merlo, Elisabetta
12
Vignali, Gianpaolo
12
Muthu, Subramanian Senthilkannan
11
Runfola, Andrea
11
Blazquez Cano, Marta
10
Cedrola, Elena
10
Chow, Pui-Sze
10
Goworek, Helen
10
Slåtten, Kåre
10
Caniato, Federico
9
Caridi, Maria
9
Khare, Arpita
9
Kim, Kyung Hoon
9
Lee, Seung-Hee
9
McColl, Julie
9
Perry, Patsy
9
Ranfagni, Silvia
9
Alevizou, Panayiota J.
8
Arrigo, Elisa
8
Aspers, Patrik
8
Barnes, Liz
8
Godart, Frédéric C.
8
Loureiro, Sandra Maria Correia
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McCormick, Helen
8
Mogaji, Emmanuel
8
Moretto, Antonella
8
Wenting, Rik
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Ahlert, Dieter
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Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
3
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What makes consumers purchase apparel products through social shopping services that social media
fashion
influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Saved in:
2
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
3
Visual communication of luxury
fashion
brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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