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~person:"Lee, Richard"
~subject:"Brand image"
~subject:"Produktgestaltung"
~subject:"Verpackung"
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Produktgestaltung
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Lee, Richard
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Routledge advances in management and business studies
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The journal of consumer marketing
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Consumer packaging strategy : localisation in Asian markets
Khan, Huda
;
Lee, Richard
;
Chrysochou, Polymeros
-
2023
-
1 edition
Persistent link: https://www.econbiz.de/10014022443
Saved in:
2
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
3
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
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