Consumer packaging strategy : localisation in Asian markets
Huda Khan, Richard Lee and Polymeros Chrysochou
| Year of publication: |
2023 ; 1 edition
|
|---|---|
| Authors: | Khan, Huda ; Lee, Richard ; Chrysochou, Polymeros |
| Publisher: |
London : Routledge |
| Subject: | Asien | Asia | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Marketingmanagement | Marketing management | Marketing |
Online Resource
| Extent: | 1 online resource (xii, 150 pages) Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-00082-2 ; 1-003-00082-7 ; 978-1-000-63766-3 ; 1-000-63766-2 ; 978-1-000-63768-7 ; 1-000-63768-9 ; 978-0-367-43036-8 ; 978-1-032-32403-6 |
| Other identifiers: | 10.4324/9781003000822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014022443