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Designation of origin
8
Herkunftsbezeichnung
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
Markenimage
4
National culture
3
Nationalkultur
3
Animosity
2
Ethnocentrism
2
Beziehungsmarketing
1
Buyer behaviour
1
China
1
Chinese
1
Chinesisch
1
Consumer boycott
1
Cosmopolitanism
1
Destination management
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Destinationsmanagement
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Holiday behaviour
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International tourism
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Internationaler Tourismus
1
Japan
1
Konsumentenboykott
1
Latent growth modelling
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Memory
1
Mobile communications
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Mobilkommunikation
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Mosambik
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Mozambique
1
Relationship marketing
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Social network
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Soziales Netzwerk
1
Sponsoring
1
Sponsorship
1
Tourism
1
Tourism marketing
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Tourismus
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Tourismusmarketing
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English
8
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Lee, Richard
Krishna, Kala
22
Diamantopoulos, Adamantios
20
Hayakawa, Kazunobu
19
Cadot, Olivier
18
De Melo, Jaime
16
Bruwer, Johan
15
Mattoo, Aaditya
15
Giraldi, Janaina de Moura Engracia
12
Medalla, Erlinda M.
12
Papadopoulos, Nicolas G.
12
Estevadeordal, Antoni
11
Huysmans, Martijn
10
Ju, Jiandong
10
Stepchenkova, Svetlana
10
Inama, Stefano
9
Krueger, Anne O.
9
Magnusson, Peter
9
Mukunoki, Hiroshi
9
Phau, Ian
9
Wey, Christian
9
Aichner, Thomas
8
Alvarez, Maria D.
8
Balabanis, George
8
Becker, Tilman
8
Blakeney, Michael
8
Brenton, Paul
8
De Nisco, Alessandro
8
Fischer, Wolfgang Chr.
8
Haucap, Justus
8
Menapace, Luisa
8
Portugal-Pérez, Alberto
8
Roy, Devesh
8
Subramanian, Arvind
8
Westjohn, Stanford A.
8
Astous, Alain d'
7
Benner, Eckhard
7
Chen, Maggie Xiaoyang
7
Grebitus, Carola
7
Grote, Ulrike
7
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European journal of marketing : EJM
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International marketing review
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan
;
Cohen, Justin
;
Driesener, Carl
;
Corsi, …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
Saved in:
2
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
3
A memory-theory perspective of country-image formation
Lee, Richard
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011500469
Saved in:
4
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
5
The longitudinal effects of a two-dimensional consumer animosity
Lee, Richard
;
Lee, Kyung Tae
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 273-282
Persistent link: https://www.econbiz.de/10009765034
Saved in:
6
Reverse country-of-origin effects of product perceptions on destination image
Lee, Richard
;
Lockshin, Larry
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
4
,
pp. 502-511
Persistent link: https://www.econbiz.de/10009568642
Saved in:
7
Halo effects of tourists’ destination image on domestic product perceptions
Lee, Richard
;
Lockshin, Larry
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 7-13
Persistent link: https://www.econbiz.de/10008909010
Saved in:
8
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
Saved in:
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