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~person:"Lee, Seung-Hee"
~person:"Norris, Lucy"
~subject:"Führungsstil"
~subject:"Innovationsdiffusion"
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Führungsstil
Innovationsdiffusion
Fashion
7
Mode
6
Consumer behaviour
4
Konsumentenverhalten
4
Bekleidungsindustrie
3
Clothing industry
3
COVID-19 pandemic
2
Fashion leadership
2
Gossip
2
South Korea
2
ambiguity intolerance
2
brand prestige
2
compensatory consumption
2
expressive to brands
2
face consciousness
2
fashion innovativeness
2
fashion leadership
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precautionary measures
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public self-consciousness
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uncertainty avoidance
2
Adopter groups
1
Asymmetrical effect
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Brand management
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Coronavirus
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Counterfeit luxury brands
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Fashion marketing
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Genuine luxury brands
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Lee, Seung-Hee
Norris, Lucy
Kantabutra, Sooksan
2
Workman, Jane E.
2
Amatulli, Cesare
1
Appel, Gil
1
Atik, Deniz
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Bouzaabia, Rym
1
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1
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Ibáñez-Sánchez, Sergio
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Indriya, Indriya
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Krysfeldt, Maria
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International journal of consumer studies
1
The journal of consumer marketing
1
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ECONIS (ZBW)
2
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1
What do we know about
fashion
adoption groups? : a proposal and test of a model of
fashion
adoption
Workman, Jane E.
;
Lee, Seung-Hee
- In:
International journal of consumer studies
41
(
2017
)
1
,
pp. 61-69
Persistent link: https://www.econbiz.de/10011685484
Saved in:
2
Gossip, self-monitoring and
fashion
leadership : comparison of US and South Korean consumers
Lee, Seung-Hee
;
Workman, Jane E.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 452-463
Persistent link: https://www.econbiz.de/10010459796
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