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"People" can be better than "you" : the moderating role of regulatory focus on
self-referencing
messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
Saved in:
2
The extended match-up hypothesis model : the role of
self-referencing
in athlete endorsement effects
Lee, Seungae
;
Kim, Wonyoung
;
Kim, Euy-jin
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011504052
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