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~person:"Lee, Yuri"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Brand attachment
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Brand image
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Brand-store-consumer personality
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Consumer behaviour
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Luxury
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Luxury goods
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Markenimage
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Lee, Yuri
Donvito, Raffaele
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Aiello, Gaetano
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Journal of business research : JBR
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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