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~person:"Lehmann, Donald R."
~person:"Meffert, Heribert"
~person:"Neslin, Scott A."
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Business-to-business marketing"
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Search: subject:"Marketingtheorie"
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Beziehungsmarketing
Brand management
Business-to-business marketing
Marketingtheorie
31
Marketing theory
30
Marketing
12
Theorie
10
Theory
10
History of economic thought
6
Ökonomische Ideengeschichte
6
Marketing management
5
Marketingmanagement
5
Bibliometrics
4
Bibliometrie
4
Deutschland
3
Germany
3
Management
3
Market research
3
Marktforschung
3
Relationship marketing
3
Betriebswirtschaftslehre
2
Business economics
2
Consumer goods marketing
2
Customer value
2
Konsumgütermarketing
2
Kundenwert
2
Markenführung
2
Preismanagement
2
Pricing strategy
2
Theorie-Praxis-Verhältnis
2
Theory-practice divide
2
USA
2
United States
2
Artificial intelligence
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
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Brand image
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Competition
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Computerspiel
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Consumer behaviour
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Lehmann, Donald R.
Meffert, Heribert
Neslin, Scott A.
Sheth, Jagdish N.
11
Armstrong, Gary
9
Vargo, Stephen L.
9
Verhoef, Peter C.
9
Grönroos, Christian
8
Kotler, Philip
8
Kumar, V.
8
Lusch, Robert F.
8
Fournier, Susan
6
Bruhn, Manfred
5
Burmann, Christoph
5
Herrmann, Andreas
5
Heun, Thomas
5
Huber, Frank
5
Aaker, Jennifer
4
Dänzler, Stefanie
4
Gummerus, Johanna
4
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Palmatier, Robert W.
4
Tadajewski, Mark
4
Albers, Sönke
3
Backhaus, Klaus
3
Brasel, S. Adam
3
Busser, James A.
3
Claßen, Matthias
3
Donkers, Bas
3
Hanssens, Dominique M.
3
Heitmann, Mark
3
Homburg, Christian
3
Katrichis, Jerome M.
3
Kleinaltenkamp, Michael
3
Krafft, Manfred
3
Krishna, Aradhna
3
Lilien, Gary L.
3
MacInnis, Deborah J.
3
Möller, K. E. Kristian
3
Park, C. Whan
3
Shulga, Lenna V.
3
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The history of marketing science
1
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ECONIS (ZBW)
5
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1
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
2
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
4
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
Saved in:
5
General Marketing oder sektorale Spezialisierung : was können Industrie- und Konsumgütermarketing voneinander lernen?
Meffert, Heribert
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 109-142)
.
2007
Persistent link: https://www.econbiz.de/10003435661
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