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~person:"Lei, Jing"
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Search: person:"Gill, Tripat"
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Lei, Jing
Gill, Tripat
32
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Counter-stereotypical products : barriers to their adoption and strategies to overcome them
Gill, Tripat
;
Lei, Jing
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 493-510
Persistent link: https://www.econbiz.de/10011970137
Saved in:
2
Counter-stereotypical products : Barriers to their adoption and strategies to overcome them
Gill, Tripat
;
Lei, Jing
- In:
Psychology & Marketing
35
(
2018
)
7
,
pp. 493-510
Persistent link: https://www.econbiz.de/10012083897
Saved in:
3
Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products
Gill, Tripat
;
Lei, Jing
- In:
Marketing Letters
20
(
2009
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10005716489
Saved in:
4
Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Gill, Tripat
;
Lei, Jing
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003805723
Saved in:
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