Convergence in the high-technology consumer markets : not all brands gain equally from adding new functionalities to products
Tripat Gill; Jing Lei
| Year of publication: |
2009
|
|---|---|
| Authors: | Gill, Tripat ; Lei, Jing |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 1, p. 91-103
|
| Subject: | Markenführung | Brand management | Produktqualität | Product quality | Hochtechnologie | High technology | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Bd. 20.2009, 1, S. 105-106 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003805723