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~person:"Lekakos, George"
~person:"Maier, Christian"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Internet marketing
Fuzzy sets
3
Fuzzy-Set-Theorie
3
Fuzzy set qualitative comparative analysis (fsQCA)
2
Online-Marketing
2
Personality psychology
2
Personality trait
2
Persönlichkeitsmerkmal
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Persönlichkeitspsychologie
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Social web
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Big Five
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Big Five personality traits
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Click-through
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Configurations
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Dark side of information systems
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Differential exposure-reactivity model
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Facebook
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Facebook measurements
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Herd behavior
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Herdenverhalten
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Herding
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Individual differences
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Measurement
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Messung
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Prevention
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Qualitative Methode
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Lekakos, George
Maier, Christian
Kumar, Anil
3
Dash, Manoj Kumar
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Srivastava, Praveen Ranjan
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Arroyo-Cañada, Francisco-Javier
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Balouchi, Mina
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Chen, Long-Sheng
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Li, Yongli
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Mayopu, Richard G.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
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ECONIS (ZBW)
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Associating Facebook measurable activities with personality traits : a fuzzy sets approach
Misirlis, Nikolaos
;
Lekakos, George
;
Vlachopoulou, Maro
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
4
(
2018
)
2
,
pp. 10-16
Persistent link: https://www.econbiz.de/10012156961
Saved in:
2
Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise
Mattke, Jens
;
Maier, Christian
;
Reis, Lea
;
Weitzel, Tim
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012418413
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