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~person:"Lemon, Katherine N."
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The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert
;
Davis, Lenita M.
;
Lemon, Katherine N.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
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