The WOW factor: creating value through win-back offers to reacquire lost customers
Year of publication: |
2007
|
---|---|
Authors: | Tokman, Mert ; Davis, Lenita M. ; Lemon, Katherine N. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 1, p. 47-64
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Marketingtheorie | Marketing theory |
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