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~person:"Leonidou, Leonidas C."
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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Search: subject_exact:"Internationale Werbung"
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International marketing
10
Internationales Marketing
10
Export
5
Multinationales Unternehmen
5
Transnational corporation
5
Advertising
2
Bibliometrics
2
Bibliometrie
2
Environmental management
2
Export sector
2
Exporting
2
Exportwirtschaft
2
Firm performance
2
Green marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Umweltmanagement
2
Unternehmenserfolg
2
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2
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2
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2
exporting
2
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2
1988-2007
1
Advertising effects
1
Außenhandel
1
Außenwirtschaftsförderung
1
Beziehungsmarketing
1
Corporate Social Responsibility
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Corporate social responsibility
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E-commerce
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Electronic Commerce
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Environmental claims
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Article in journal
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10
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Leonidou, Leonidas C.
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Steenkamp, Jan-Benedict E. M.
11
Westjohn, Stanford A.
11
Griffith, David A.
10
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Swoboda, Bernhard
10
Magnusson, Peter
9
Boso, Nathaniel
8
Cadogan, John W.
8
Cleveland, Mark
8
Douglas, Susan P.
8
Oh, Han-Mo
8
Schlegelmilch, Bodo B.
8
Sheth, Jagdish N.
8
Alon, Ilan
7
Craig, C. S.
7
Ghauri, Pervez N.
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mueller, Barbara
7
Ozsomer, Aysegul
7
Papadopoulos, Nicolas G.
7
Riefler, Petra
7
Shoham, Aviv
7
Taylor, Charles Raymond
7
Vrontis, Demetris
7
Calantone, Roger J.
6
Gabrielsson, Mika
6
Gabrielsson, Peter
6
He, Xinming
6
Julian, Craig C.
6
Kara, Ali
6
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Published in...
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International marketing review
3
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Management international review : MIR ; journal of international business
1
Source
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ECONIS (ZBW)
10
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1
Organizational influences and performance impact of cross-border e-commerce barriers : the moderating role of home country digital infrastructure and foreign market internet penetr...
Eduardsen, Jonas Strømfeldt
;
Marinova, Svetla Trifonova
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
3
,
pp. 433-467
Persistent link: https://www.econbiz.de/10014340945
Saved in:
2
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
3
Antecedents and consequences of infidelity in cross-border business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Fotiadis, Thomas A.
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10011656782
Saved in:
4
Corporate social responsibility in international marketing : review, assessment, and future research
Eteokleous, Pantelitsa P.
;
Leonidou, Leonidas C.
; …
- In:
International marketing review
33
(
2016
)
4
,
pp. 580-624
Persistent link: https://www.econbiz.de/10011590334
Saved in:
5
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
6
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
7
National export-promotion programs as drivers of organizational resources and capabilities : effects on strategy, competitive advantage, and performance
Leonidou, Leonidas C.
;
Palihawadana, Dayananda
; …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10009159100
Saved in:
8
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
9
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.
;
Barnes, Bradley R.
;
Spyropoulou, …
- In:
International marketing review
27
(
2010
)
5
,
pp. 491-518
Persistent link: https://www.econbiz.de/10008906892
Saved in:
10
The export development process : an integrative review of empirical models
Leonidou, Leonidas C.
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
3
,
pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
Saved in:
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