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~person:"Li, Hongshuang"
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Li, Hongshuang
Kannan, P. K.
78
Kannan, P.K.
42
Ratchford, Brian T.
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Jain, Sanjay
8
Wright, Gordon P.
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Luo, Lan
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Kannan, P.K
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Nam, Hyoryung
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Li, Hongshuang (Alice)
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Optimal design of free samples for digital products and services
Li, Hongshuang
;
Jain, Sanjay
;
Kannan, P. K.
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012177452
Saved in:
2
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
3
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
4
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
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