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Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang
;
Lin, Yanqing
;
Li, Hongxiu
;
Huo, Jiale
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10014246604
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