Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Qiang Yang, Yanqing Lin, Hongxiu Li, Jiale Huo
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Qiang ; Lin, Yanqing ; Li, Hongxiu ; Huo, Jiale |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 136-154
|
| Subject: | affective system | embodied cognition theory | nostalgic advertising | physical temperature | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Werbewirkung | Advertising effects | Werbung | Advertising | Emotion | Wetter | Weather | Klimawandel | Climate change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246604