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~person:"Li, Shenyu"
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Li, Shenyu
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The profit impact of the transaction-specific assets : a process model of adaptive marketing resources
Li, Shenyu
;
Balasubramanian, Siva Kumar
;
Popkowski …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 316-327
Persistent link: https://www.econbiz.de/10010387294
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