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~person:"Li, Shibo"
~person:"Rose, Janna"
~subject:"Geschäftsmodell"
~type:"article"
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From free to paid : monetizing a non-advertising-based app
Cao, Jingcun
;
Chintagunta, Pradeep K.
;
Li, Shibo
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 707-727
Persistent link: https://www.econbiz.de/10014322180
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2
Technological innovation mediated by business model innovation : app developers moving into health
Rose, Janna
;
Jiang, Yi
;
Mangematin, Vincent
- In:
International journal of technology management : IJTM
75
(
2017
)
1/4
,
pp. 6-27
Persistent link: https://www.econbiz.de/10011819034
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