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~person:"Li, Shibo"
~subject:"Geschäftsmodell"
~subject:"ad-free business model"
~type:"article"
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From free to paid : monetizing a non-advertising-based app
Cao, Jingcun
;
Chintagunta, Pradeep K.
;
Li, Shibo
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 707-727
Persistent link: https://www.econbiz.de/10014322180
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