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~person:"Li, Xiaolin"
~person:"Penz, Elfriede"
~person:"Stumpf, Stephen A."
~subject:"BRICS-Staaten"
~subject:"Brand image"
~subject:"Brazil"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Li, Xiaolin
Penz, Elfriede
Stumpf, Stephen A.
Bian, Xuemei
5
Baghi, Ilaria
3
Gabrielli, Veronica
3
Grappi, Silvia
3
Moutinho, Luiz
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Stöttinger, Barbara
3
Anurag Singh
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Bashir, Irfan
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Belleflamme, Paul
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Bobrie, François
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Chen, Jie
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2
Fazili, Asif Iqbal
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Jiang, Ling
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Khan, Sameeullah
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Le Roux, André
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Pace, Stefano
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Parayitam, Satyanarayana
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Patel, Ashok Kumar
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Romani, Simona
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Shan, Juan
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Teng, Lefa
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Thebault, Marinette
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Measurement and research methods in international marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Digital piracy, creative productivity, and customer care effort : evidence from the digital publishing industry
Li, Xiaolin
;
Liao, Chenxi
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 685-707
Persistent link: https://www.econbiz.de/10012623392
Saved in:
2
Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
3
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
4
Consumer complicity across emerging markets
Chaudhry, Peggy E.
;
Hill, Ronald Paul
;
Stumpf, Stephen A.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 223-239)
.
2011
Persistent link: https://www.econbiz.de/10009377901
Saved in:
5
Fake: can business stanch the flow of counterfeit products?
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
;
Perretta, Leeann
- In:
Journal of business strategy
32
(
2011
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10008988942
Saved in:
6
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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