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~person:"Li, Xiaoling"
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Advertising effects
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Network economics
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Netzwerkökonomik
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Supplier relationship management
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Two-sided markets
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click-through rate
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network effects
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Li, Xiaoling
Jerath, Kinshuk
5
Balachander, Subramanian
4
Peitz, Martin
4
Reisinger, Markus
4
Wilbur, Kenneth C.
4
Xiao, Baichun
4
Yang, Wei
4
Zhu, Yi
4
Chiou, Lesley
3
Feng, Youyi
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Kannan, Karthik
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Kim, Alex Jiyoung
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Sahni, Navdeep S.
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Shin, Woochoel
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Tucker, Catherine
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Wu, Yueyan
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Yang, Sha
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Yang, Zhi
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Amaldoss, Wilfred
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Basu, Preetam
2
Dai, Xin
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Desai, Preyas S.
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Fang, Eric
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Gong, Jing
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Hui, Xiang
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Jang, Sungha
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Lan, Wei
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Li, Jing
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Liu, Meng
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Lu, Chongyu
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Lu, Qiang
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Lu, Shijie
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Ma, Liye
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Mela, Carl F.
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Palmatier, Robert W.
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Park, Young-Hoon
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Journal of marketing research : JMR
1
Journal of retailing
1
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ECONIS (ZBW)
2
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The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
2
Direct and indirect effects of buyers and sellers on
search
advertising
revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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