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~person:"Li, Xiuping"
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Li, Xiuping
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
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