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~person:"Lies, Jan"
~person:"Steffenhagen, Hartwig"
~type_genre:"Aufsatz im Buch"
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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PR-Kampagnen
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Public Relations : ein Handbuch
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Definitionen und Merkmale von PR-Kampagnen
Lies, Jan
- In:
PR-Kampagnen
,
(pp. 13-24)
.
2011
Persistent link: https://www.econbiz.de/10009306402
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Kampagne
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 195-202)
.
2008
Persistent link: https://www.econbiz.de/10003767149
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3
Neuere Optionen der Werbeetatplanung
Steffenhagen, Hartwig
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 331-353)
.
2006
Persistent link: https://www.econbiz.de/10003416005
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Zur Staffelung von Werbeausgaben in Werbesalven
Steffenhagen, Hartwig
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 315-333)
.
2005
Persistent link: https://www.econbiz.de/10003251312
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