Zur Staffelung von Werbeausgaben in Werbesalven
Hartwig Steffenhagen
| Year of publication: |
2005
|
|---|---|
| Authors: | Steffenhagen, Hartwig |
| Published in: |
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag. - Wiesbaden : Gabler, ISBN 3-409-03418-8. - 2005, p. 315-333
|
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Theorie | Theory | Ausgaben | Expenditure |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003251312