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~person:"Lieven, Theo"
~person:"Verma, Priyanka"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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3
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hedonic benefit
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Lieven, Theo
Verma, Priyanka
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
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4
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3
Augusto, Mário Gomes
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Barrio-García, Salvador del
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Chahal, Hardeep
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Ekinci, Yuksel
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Kim, Changju
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ECONIS (ZBW)
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1
The impact of corporate social responsibility on brand equity of Indian firms
Singh, Anupam
;
Verma, Priyanka
- In:
International journal of business innovation and research
20
(
2019
)
1
,
pp. 64-86
Persistent link: https://www.econbiz.de/10012144496
Saved in:
2
Impact of sales promotion's benefits on brand equity : an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
3
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
4
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
5
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
6
The effect of brand gender on brand equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
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