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~person:"Lim, Weng Marc"
~person:"Seuring, Stefan"
~subject:"Beziehungsmarketing"
~subject:"Marketing"
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Lim, Weng Marc
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Reviewing interfirm relationship quality from a supply chain management perspective
Qian, Chen
;
Seuring, Stefan
;
Wagner, Ralf
- In:
Management review quarterly
71
(
2021
)
3
,
pp. 625-650
Persistent link: https://www.econbiz.de/10012618965
Saved in:
3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
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