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~person:"Lim, Weng Marc"
~subject:"Welt"
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Lim, Weng Marc
Jayne, Thomas S.
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Marketing theory
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ECONIS (ZBW)
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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2
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
3
A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Lim, Weng Marc
- In:
Marketing theory
16
(
2016
)
2
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
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