Mukherjee, Avinandan; Limbu, Yam; Wanasika, Isaac - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 3, pp. 226-243
Purpose – The purpose of this paper is to review empirical research on direct‐to‐consumer advertising (DTCA) of prescription drugs published in journals over the period from 1997 to 2012. Design/methodology/approach – A structured review of 130 published studies on direct‐to‐consumer...