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~person:"Lindemann, Jan"
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Lindemann, Jan
De Chernatony, Leslie
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Sattler, Henrik
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Brands and branding
1
The definitive book of branding
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
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Brand valuation : identifying and measuring the economic value creation of brands
Lindemann, Jan
- In:
The definitive book of branding
,
(pp. 253-271)
.
2014
Persistent link: https://www.econbiz.de/10010417805
Saved in:
2
The economy of brands
Lindemann, Jan
-
2010
Persistent link: https://www.econbiz.de/10013481142
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3
The financial value of brands
Lindemann, Jan
- In:
Brands and branding
,
(pp. 26-44)
.
2009
Persistent link: https://www.econbiz.de/10003829786
Saved in:
4
Wie bewertet die Börse Marken?
Esch, Franz-Rudolf
;
Wagner, Wolfgang
;
Lindemann, Jan
- In:
Wertorientierte Markenführung versus shareholder …
,
(pp. 11-49)
.
2002
Persistent link: https://www.econbiz.de/10003849483
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