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~person:"Linder, Christian"
~type_genre:"Case study"
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International journal of technology marketing : IJTMkt
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Strategies in sports marketing : technologies and emerging trends
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ECONIS (ZBW)
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Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations
Linder, Christian
;
Seidenstricker, Sven
- In:
Strategies in sports marketing : technologies and …
,
(pp. 299-312)
.
2014
Persistent link: https://www.econbiz.de/10010362958
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Pushing new technologies through business model innovation
Linder, Christian
;
Seidenstricker, Sven
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 231-241
Persistent link: https://www.econbiz.de/10009576439
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