Pushing new technologies through business model innovation
Year of publication: |
2012
|
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Authors: | Linder, Christian ; Seidenstricker, Sven |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 3, p. 231-241
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Subject: | Technischer Fortschritt | Technological change | Marketingkooperation | Marketing cooperation | Geschäftsmodell | Business model | Automobilzulieferindustrie | Automotive supplier industry |
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