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~person:"Lingenfelder, Michael"
~person:"Link, Jörg"
~person:"Spann, Martin"
~subject:"Mobile business"
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Mobile Marketing
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Lingenfelder, Michael
Link, Jörg
Spann, Martin
Bauer, Hans H.
5
Ghose, Anindya
4
Bamoriya, Hemant
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Cui, Xuebin
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Fang, Zheng
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Digitalisierung der Unternehmen
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
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ECONIS (ZBW)
4
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1
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
3
Digitalisierung und Konvergenz von Online- und Offline-Welt : Einfluss der mobilen Internetsuche auf das Kaufverhalten
Daurer, Stephan
;
Molitor, Dominik
;
Spann, Martin
- In:
Digitalisierung der Unternehmen
,
(pp. 3-23)
.
2012
Persistent link: https://www.econbiz.de/10009622578
Saved in:
4
Der Situationsansatz als Erfolgsfaktor des Mobile Marketing
Link, Jörg
;
Seidl, Franziska
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 51-70)
.
2008
Persistent link: https://www.econbiz.de/10003753386
Saved in:
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