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~person:"Link, Jörg"
~person:"Mann, Andreas"
~person:"Peters, Kay"
~subject:"Corporate budgeting"
~type_genre:"Book section"
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
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