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~person:"Liozu, Stephan"
~person:"Spann, Martin"
~subject:"Low-cost strategy"
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Low-cost strategy
Preismanagement
73
Pricing strategy
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Consumer behaviour
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Liozu, Stephan
Spann, Martin
Biswas, Abhijit
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Revenue Management
1
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ECONIS (ZBW)
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Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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2
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
3
Interaktive Preismaßnahmen bei Low-Cost-Fluglinien
Spann, Martin
;
Klein, Joachim
;
Makhlouf, Karim
; …
- In:
Revenue Management
,
(pp. 53-77)
.
2005
Persistent link: https://www.econbiz.de/10002990705
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