Sampling, discounts or pay-what-you-want : two field experiments
Ju-Young Kim; Martin Natter; Martin Spann
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Ju-Young ; Natter, Martin ; Spann, Martin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 3, p. 327-334
|
| Subject: | Sampling | Free samples | Pay-what-you-want | Price discounts | Sales promotion | Stichprobenerhebung | Verkaufsförderung | Preismanagement | Pricing strategy | Rabatt | Rebate | Diskontierung | Discounting | Niedrigpreisstrategie | Low-cost strategy | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010427984