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Macro-demarketing : the key to unlocking unsustainable production and consumption systems?
Little, Vicki Janine
;
Lee, Christina Kwai Choi
;
Nair, Sumesh
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 166-187
Persistent link: https://www.econbiz.de/10012009273
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