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~person:"Liu, Chih-Hsing"
~person:"Sharma, Piyush"
~person:"Tafesse, Wondwesen"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
8
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Virales Marketing
6
Brand image
3
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Markenimage
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Service quality
3
Social Web
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Social web
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Beziehungsmarketing
2
Brand management
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Creative performance
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Instagram
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Kaufentscheidung
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Markenführung
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Product quality
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Produktqualität
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Purchase decision
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Relationship marketing
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7P-marketing strategy
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Advertising
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Attitudes
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Australien
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Brand authenticity
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Liu, Chih-Hsing
Sharma, Piyush
Tafesse, Wondwesen
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Augusto, Mário Gomes
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Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Casidy, Riza
2
Chiew, Tung Moi
2
Ismagilova, Elvira
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2
Moro, Sérgio
2
Petrescu, Maria
2
Shankar, Amit
2
Slade, Emma
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Agrawal, Shiv Ratan
1
Al Dweeri, Rami
1
Al Qasem, Zainah
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Alrawad, Mahmaod
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Alzate, Miriam
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Amankwa, Eric
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Amoako, Richard
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Ampadu, Seth
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Andersen, Peter
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Antwi, Collins Opoku
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Appiah, Dominic
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Arce-Urriza, Marta
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Ashaduzzaman, Md
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Audrain-Pontevia, Anne-Françoise
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Azazz, Alaa M. S.
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Baabdullah, Abdullah Mohammed
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Badgaiyan, Anant Jyoti
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Bagherzadeh, Ramin
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Journal of retailing and consumer services
6
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ECONIS (ZBW)
6
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1
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
2
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
3
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long
;
Liu, Chih-Hsing
;
Tseng, Tzu-Wen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Saved in:
4
Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
Saved in:
5
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
6
A typology of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.
;
Kalro, Arti D.
;
Sharma, Dinesh
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
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