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~person:"Liu, Fang"
~person:"Su, Na"
~subject:"Konsumentenverhalten"
~subject:"Tourismus"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"congruity"
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Konsumentenverhalten
Tourismus
Brand image
5
Markenimage
5
Consumer behaviour
4
Brand management
3
Markenführung
3
Confidence
2
Destination management
2
Destinationsmanagement
2
Holiday behaviour
2
Hotel industry
2
Hotellerie
2
International tourism
2
Internationaler Tourismus
2
Self-congruity
2
Tourism
2
Tourism marketing
2
Tourismusmarketing
2
Urlaubsverhalten
2
Vertrauen
2
Advertising effects
1
Agrifood
1
Airbnb
1
Brand personality
1
Brand trust
1
Co-marketing
1
Corporate reputation
1
Corporate strategy
1
Designation of origin
1
Destination marketing
1
Firmenimage
1
Functional congruity
1
Functional-congruity
1
Gender
1
Gender bias
1
Gender congruity
1
Gender discrimination
1
Gender interaction
1
Gender studies
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Article
6
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Aufsatz in Zeitschrift
Article in journal
6
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English
6
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Liu, Fang
Su, Na
Bartikowski, Boris
4
Fastoso, Fernando
3
Kim, Jihye
3
Mattila, Anna S.
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Cham Tat Huei
2
Chang, Ching-Hung
2
Chebat, Jean-Charles
2
Chua, Bee-Lia
2
Das, Gopal
2
El Hedhli, Kamel
2
Eugene Cheng-xi Aw
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Ilicic, Jasmina
2
Indrawati, Nur Khusniyah
2
Jeong, Hyun Ju
2
Kang, Juhee
2
Kim, Hyeon-Cheol
2
King, Brian
2
Lee, Sanghyeop
2
Lee, Seonjeong
2
Lou, Chen
2
Mende, Martin
2
Merunka, Dwight
2
Noermijati, Noermijati
2
Ooi, Keng-Boon
2
Pangarkar, Aniruddha
2
Richard, Marie-Odile
2
Roy, Rajat
2
Scott, Maura L.
2
Shu, Shih-Tung
2
Sudhana, Pranakusuma
2
Tan, Garry Wei-Han
2
Tse, Caleb H.
2
Wu, Luorong
2
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International journal of hospitality management
2
Journal of destination marketing & management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
6
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1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
Can agrifood products generate tourist desire to visit a place? : an empirical study of image transfer and self-
congruity
Liu, Juanyi
;
Liu, Fang
;
Webb, David A.
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458594
Saved in:
3
Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image
congruity
Maghrifani, Dila
;
Liu, Fang
;
Sneddon, Joanne
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
Saved in:
4
Image
congruity
or functional
congruity
? : the moderating effect from the social visibility of hotel consumption at different price levels
Su, Na
;
Hu, Yaou
;
Min, Hyounae
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
7
,
pp. 961-979
Persistent link: https://www.econbiz.de/10012053389
Saved in:
5
Effects of brand personality dimensions on consumers' perceived self-image
congruity
and functional
congruity
with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
Saved in:
6
Does gender bias exist? : the impact of gender
congruity
on consumer's Airbnb booking intention and the mediating role of trust
Su, Na
;
Mattila, Anna S.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012293819
Saved in:
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