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~person:"Liu, Yuping"
~subject:"Estimation"
~subject:"Gesundheit"
~subject:"Konsumentenverhalten"
~subject:"United States"
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The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
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