The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Yuping Liu
| Year of publication: |
2007
|
|---|---|
| Authors: | Liu, Yuping |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 4, p. 19-35
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Nachbarschaftsladen | Convenience store | Schätzung | Estimation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003564821