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~person:"Loewenstein, George F."
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Theorie"
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Brand management
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Emotion
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10
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Loewenstein, George F.
Septianto, Felix
Benhabib, Jess
16
Wang, Pengfei
14
Dillenberger, David
12
Postlewaite, Andrew
12
Rozen, Kareen
12
Bagozzi, Richard P.
11
Winden, Frans A. A. M. van
11
Reuben, Ernesto
10
Wen, Yi
10
Bosman, Ronald
9
Sarkar, Abhigyan
9
Hussain, Khalid
7
Junaid, Muhammad
7
Hopfensitz, Astrid
6
Loureiro, Sandra Maria Correia
6
Gollier, Christian
5
Hou, Fujun
5
Konrad, Kai A.
5
Lommerud, Kjell Erik
5
Meyer, Frederik
5
Raab, Gerhard
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Sarkar, Juhi Gahlot
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Unger, Alexander
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Unger, Fritz
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Ahuvia, Aaron
4
Back, Ki-Joon
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Baumann, Florian
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Dubra, Juan
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Friehe, Tim
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Häusel, Hans-Georg
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Kemp, Elyria
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Exotic preferences : behavioral economics and human motivation
3
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
The American economic review
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix
;
Seo, Yuri
;
Errmann, Amy Christine
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012436724
Saved in:
4
Effects of power and implicit theories on donation
Khalil, Mary
;
Khan, Saira
;
Septianto, Felix
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 98-107
Persistent link: https://www.econbiz.de/10012599964
Saved in:
5
Risk as feelings
Loewenstein, George F.
;
Weber, Elke U.
;
Hsee, Christopher K.
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 556-611)
.
2008
Persistent link: https://www.econbiz.de/10003729649
Saved in:
6
Investment behavior and the negative side of
emotion
Shiv, Baba
;
Loewenstein, George F.
;
Bechera, Antoine
; …
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 613-624)
.
2008
Persistent link: https://www.econbiz.de/10003729650
Saved in:
7
Heart strings and purse strings
Lerner, Jennifer S.
;
Small, Deborah A.
;
Loewenstein, …
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 625-635)
.
2008
Persistent link: https://www.econbiz.de/10003729652
Saved in:
8
Emotions in economic theory and economic behavior
Loewenstein, George F.
- In:
The American economic review
90
(
2000
)
2
,
pp. 426-432
Persistent link: https://www.econbiz.de/10001502970
Saved in:
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