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~person:"Loginova, Oksana"
~subject:"Pricing strategy"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Pricing strategy
Brand
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Consumer behaviour
5
Konsumentenverhalten
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Markenartikel
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Preiswettbewerb
5
Price competition
5
Competition
4
Wettbewerb
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Brand image
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Brand management
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E-commerce
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Electronic Commerce
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Internet marketing
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Markenführung
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Website
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competition
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online marketplace
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pricing
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Amazon
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Digitale Plattform
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Social Web
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Social web
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Substitute goods
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Substitutionsgüter
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advance selling
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brand equity
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platforms
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price competition
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strategic consumers
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substitutability of brands
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valuation uncertainty,consumer heterogeneity
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Loginova, Oksana
Gabrielsen, Tommy Staahl
2
Gomes, Renato
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Lado Coustré, Nora
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Licandro, Omar
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Lozachmeur, Jean-Marie
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Maestri, Lucas Jóver
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Réquillart, Vincent
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Allen, Jason
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Bontemps, Christophe
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Working paper series / Department of Economics, University of Missouri-Columbia
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ECONIS (ZBW)
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Advance selling, competition and brand substitutability
Loginova, Oksana
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2018
Persistent link: https://www.econbiz.de/10012001180
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Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
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