Advance selling, competition, and brand substitutability
Oksana Loginova
| Year of publication: |
October 27, 2016
|
|---|---|
| Authors: | Loginova, Oksana |
| Publisher: |
[Columbia, MO] : [Department of Economics, University of Missouri-Columbia] |
| Subject: | advance selling | price competition | strategic consumers | valuation uncertainty,consumer heterogeneity | substitutability of brands | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Markenführung | Brand management | Markenartikel | Brand | Wettbewerb | Competition | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Substitutionsgüter | Substitute goods |
| Extent: | 1 Online-Ressource (circa 29 Seiten) Illustrationen |
|---|---|
| Series: | Working paper series / Department of Economics, University of Missouri-Columbia. - Columbia, Mo., ZDB-ID 2716487-1. - Vol. 16, 15] |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759332