Lopez, Carmen; Gotsi, Manto; Andriopoulos, Constantine - In: European Journal of Marketing 45 (2011) 11/12, pp. 1601-1641
origin (hereafter country image). Design/methodology/approach – The authors develop a conceptual framework and a series of … framework proposes that the influence of corporate image on country image can be moderated by four individual (country … image and country image. …