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Contribution des MDD de
terroir
à la légitimité et aux images RSE et prix des distributeurs
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Recherche et applications en marketing
33
(
2018
)
4
,
pp. 78-97
Persistent link: https://www.econbiz.de/10012024228
Saved in:
2
Impacts of product, store and retailer perceptions on consumers' relationship to
terroir
store brand
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 43-53
Persistent link: https://www.econbiz.de/10011747713
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